Environments lacking in variety are boring, monotonous and predictable. Adding variety to a space stimulates the visitor. Variety of experience—when something new or unexpected can be around the corner—brings a sense of discovery and freshness. Variety invites curiosity and inquisitiveness. On a physical level, variety invites the visitor to move, to explore, to investigate their surroundings. 

Architecture and design that demonstrates variety increases the visitor’s mental alertness and curiosity, and contributes to their cognitive well-being.